SheaButter Empowerment was born from a mother’s desire  (Martika Jackson) to help her children believe in themselves.

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After witnessing her children struggle with low self-esteem and negative self-talk, she turned to daily affirmations—simple yet powerful words like “I am enough” and “I see me.” Over time, those words transformed their confidence.

 

From that healing came a mission: to help other children feel seen, heard, and empowered.

 

Now, through colorful characters like Cheer and Lyric, engaging books, affirmation mirrors, hands-on events, and more. SheaButter Empowerment is helping kids build confidence, one word at a time.

 

We’re more than a brand.

We’re a movement to remind every child to believe in themselves.